Welcome to Richie Ballance Flooring

Our mission is to provide you with the best possible experience in selecting your new flooring for your home, office and business. We have a beautiful showroom with a large selection of flooring products with the colors to satisfy your taste and budget.

Richie Ballance Flooring
Richie Ballance Flooring is a family owned business. Richie, Phyllis and son Justin are the owners and managers of the business with 70 years combined experience and Richie Ballance Flooring has an experienced sales staff and installers.

Friendly Experts in Wilson


Whether you need a new area rugs or carpeting or ceramic/porcelain or countertop/surfaces, our knowledgeable and friendly flooring experts are here to help you find the perfect floor for your lifestyle, home decor, and budget. We will consider the area to be decorated, the type of traffic (Kids? Pets?), lighting, colors, and other factors to create a stunning decor. Come and visit our Wilson showroom at 3042 Forest Hills Road to see, touch and feel the latest styles!

Family Owned Wilson

Family Owned Small Business


Richie Ballance Flooring is family owned and operated. We are your neighbor. We work and live in Wilson and the surrounding communities of Wilson County and understand your needs. That means that we carry products that are based on local trends and desires rather than national sales. Also you can expect Richie Ballance Flooring to provide the best personal service, best value, and best warranties. And best of all, buying from Richie Ballance Flooring keeps your money in Wilson and help builds a strong local economy.

Great Selection


Richie Ballance Flooring has a wide selection of the highest quality products, including: area rugs, carpeting, ceramic/porcelain, countertop/surfaces, kitchen, laminate flooring, lvt/lvp, natural stone floors, vinyl/resilient, waterproof flooring, wood flooring, that can put the perfect finishing touch on any room. Conveniently located in Wilson, Richie Ballance Flooring has an experienced and knowledgeable staff who will help you through every stage of selecting the right product for your home or office.

Some of the more popular brands we carry are: DalTile® Countertops, K-Tech Hoods, Milliken Rugs, Questech Tile, Mohawk SmartStrand Carpet, Stanton Rugs, among others. Regardless of the brand you choose, Richie Ballance Flooring is dedicated to getting the job done right.

High-end flooring is made with greater care, finer materials and/or a greater emphasis on design. Treat your home to a little luxury with our beautiful designer flooring brands, including: Stanton Carpet, Durkan Commercial Carpet, NAFCO Luxury Tile, and other fine flooring.

http://www.flooringwilsonnc.com

Experience the Difference
Richie Ballance Flooring is a family owned business. Richie, Phyllis and son Justin are the owners and managers of the business with 70 years combined experience and Richie Ballance Flooring has an experienced sales staff and installers.
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Brands We Carry

Trusted Name, Proven Quality



Our selection of area rugs offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Milliken Rugs - Wilson NC
Milliken Rugs
Milliken Area Rugs offer architects, interior designers, and facility managers sustainable, high-performance solutions that enhance both the aesthetic appeal and functionality of spaces. Designed with cutting-edge technologies, these rugs contribute to eco-friendly, stylish interiors.



We offer a vast selection of carpet consisting of various textures, colors, and styles. With so many options, you are sure to find the right carpet to solidify your home's interior and reflect your personal tastes.
Shaw Carpet - Wilson NC
Shaw Carpet
Like you, Shaw Floors is passionate about creating beautiful homes founded on innovative design and lasting function. We know that a beautiful room doesn’t happen by accident. Shaw offers more than 25,000 carpet styles and colors. That means your ultimate carpet choices will always reflect your own, unique vision.
Stanton Carpet - Wilson NC
Stanton Carpet
Stanton Carpet Corporation is one of the nation's leading manufacturers and importers of high quality wool and synthetic broadloom products and area rugs.
Durkan Commercial Carpet - Wilson NC
Durkan Commercial Carpet
Durkan, Mohawk Group's hospitality brand, delivers a wide range of flooring solutions for the hospitality environment. Durkan's custom flooring designs marry cutting-edge styles with the flexibility to fully capture your vision.
Caress Carpet by Shaw - Wilson NC
Caress Carpet by Shaw
Caress is backed by Shaw Floors 20-year warranty with stairs included, offering lifetime stain & soil protection, including all pet stains. Caress has been reimagined to offer the best in style and design. All the softness you love...now in your carpet.
Milliken Commercial Carpet - Wilson NC
Milliken Commercial Carpet
Explore how Milliken Modular Carpet enhances design, functionality, and sustainability for architects, interior designers, and facility managers with innovative solutions.
Godfrey Hirst Carpets - Wilson NC
Godfrey Hirst Carpets
Godfrey Hirst specializes in the production of wool broadloom products. They use state-of-the-art facilities and technologies thant provides the capabilities to produce high quality wool, nylon, polypropylene, triexta and blended carpets.
Shaw ClearTouch Carpet - Wilson NC
Shaw ClearTouch Carpet
Shaw is pleased to introduce a line of carpets featuring the company's new ClearTouch® BCF PET with recycled content.



Our selection of ceramic tile flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
American Olean® Tile - Wilson NC
American Olean® Tile
Home is where the heart is, and American Olean is the trusted choice for residential projects. With countless, on-trend design options, the versatility and durability of American Olean tile make it easy to produce stylish, modern designs anywhere in your home.
Mohawk Ceramic Tile - Wilson NC
Mohawk Ceramic Tile
Mohawk Ceramic offers a broad array of products in all major product types: floor tile, wall tile, mosaics and decorative tiles.
InterCeramic® USA Tile - Wilson NC
InterCeramic® USA Tile
Interceramic, a top manufacturer and distributor of ceramic tile and natural stone in North America was founded in 1979 by Oscar Almeida, his family and partners. Today, Oscar’s son, Victor Almeida is the chairman and the Chief Executive Officer operating all Interceramic business in Canada, United States, Mexico, Central America, and China. During the first two years of business, Internacional de Cerámica produced 13 million square feet of ceramic floor tile. Today, we are capable of producing 500 million square feet of ceramic floor and wall tile in our Mexican and U.S. operations.
Questech Tile - Wilson NC
Questech Tile
Questech’s use of artistry and innovative materials brings beauty to today’s home with designs that are aesthetically pleasing yet also highly functional.






The basic fibers that are used to manufacture carpets today are Nylon, Polyester, PTT, Polypropylene. Each has unique qualities and strengths. Your choice depends upon the characteristics that are most important to your home.
Mohawk SmartStrand Carpet - Wilson NC
Mohawk SmartStrand Carpet
There’s good reason why Mohawk has been a trusted name in carpets for over a century; good reason why, today, we are the leading flooring producer and distributor worldwide. In a word, innovator.






Our selection of laminate flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.



Explore why Luxury Vinyl Flooring is the top choice for interior designers. Learn how it balances style, durability, and practicality to enhance any space.
NAFCO Luxury Tile - Wilson NC
NAFCO Luxury Tile
Tarkett was founded over 130 years ago and is now the largest resilient manufacturer in the world with over 28 production centers in more than 100 countries. In North America, Tarkett owns and operates nine manufacturing units that support a distribution network extending across the United States and Canada. Its comprehensive product lines are renowned in the industry for their high quality, diversity and innovation.



Our selection of vinyl sheet flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Congoleum® Vinyl Flooring - Wilson NC
Congoleum® Vinyl Flooring
For generations Congoleum flooring products have been an important part of America's homes.
Metroflor Konecto  - Wilson NC
Metroflor Konecto
All or products provide excellent indoor air quality with little or no VOC's, non allergenic, will not promote fungal growth and can be totally recycled.



Waterproof flooring mimics the look of natural products like wood or stone and provides a wide array of decors that can be installed most anywhere. It rigid core can be installed in traditionally wet areas like baths, kitchens, family, and dining areas.



Our selection of wood flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Mohawk Hardwood Flooring - Wilson NC
Mohawk Hardwood Flooring
Mohawk Hardwood Floors offers handcrafted beauty and exceptional quality by using the finest hardwoods and the exclusive CrystalShield™ finish. Available as Solid Wood Floors or Engineered Wood Floors.
Wicanders® Cork Flooring - Wilson NC
Wicanders® Cork Flooring
Whether you choose the floating or stick-down option, WICANDERS floors are quicker and easier to install than ever before. With the improved CORKLOC-design and increased sizes of the stick-down range, a WICANDERS floor saves time and reduces installation expense.

Products We Carry

Quality Products, Exceptional Value
  • Animal Print / Wildlife Rugs
  • Area Rugs
  • Botanicals / Florals Rugs
  • Indoor-Outdoor Rugs
  • Jute Rugs
  • Machine Made Rugs
  • Modern / Contemporary Rugs
  • Oriental Rugs
  • Persian Rugs
  • Rug Runners
  • Shag Rugs
  • Sisal Rugs
  • Transitional Rugs
  • Wiltons Rugs
  • Wool Rugs
  • Bathroom Tile
  • Ceramic Tile
  • Decorative Tile
  • Kitchen Tile
  • Mosaic Tile
  • Mosaic Tile (glass)
  • Mosaic Tile (glazed)
  • Porcelain Tile Flooring
  • Spa / Pool Tile
  • Tile Trims
  • Laminate Flooring
  • Luxury Vinyl Plank Flooring (LVP)
  • Luxury Vinyl Tile (LVT)
  • Metal Tile
  • Cushioned Vinyl Flooring
  • Linoleum Flooring
  • Resilient/Vinyl Flooring
  • Sheet Vinyl Flooring
  • Wall Tile (glazed)
  • Wall Tile (unglazed)
  • Cork Flooring
  • Distressed Wood Flooring
  • Engineered Plank Flooring
  • Parquet Flooring
  • Parquet Flooring
  • Solid Hardwood Flooring
  • Wood Flooring
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