Welcome to Brian's Custom Flooring Inc

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Brian's Custom Flooring Inc
Brian's Custom Flooring, Inc. has a great staff, including: in-house installers, designers, and experts who are willing to help you select the perfect flooring to meet your very specific lifestyle.

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Years of Service


Searching for a trusted flooring store in Elmira with a proven track record? Brian's Custom Flooring Inc has over 28 years of experience serving homeowners and businesses in Elmira, New York, and surrounding communities. Since 1997, we've built a reputation for reliable service, expert flooring advice, and quality installation. With nearly half of Chemung County companies closing within five years, our longevity shows we're here to stay-before, during, and after the sale.

Friendly Experts in Elmira


Whether you need a new area rugs or carpeting or ceramic/porcelain or cleaning/care, our knowledgeable and friendly flooring experts are here to help you find the perfect floor for your lifestyle, home decor, and budget. We will consider the area to be decorated, the type of traffic (Kids? Pets?), lighting, colors, and other factors to create a stunning decor. Come and visit our Elmira showroom at 2066 College Avenue to see, touch and feel the latest styles!

Great Selection


Brian's Custom Flooring Inc has a wide selection of the highest quality products, including: area rugs, carpeting, ceramic/porcelain, cleaning/care, countertop/surfaces, flooring accessories, installation materials, laminate flooring, lvt/lvp, natural stone floors, paints/coatings, sealers/finishes, vinyl/resilient, waterproof flooring, wood flooring, that can put the perfect finishing touch on any room. Conveniently located in Elmira, Brian's Custom Flooring Inc has an experienced and knowledgeable staff who will help you through every stage of selecting the right product for your home or office.

Some of the more popular brands we carry are: Marazzi® USA Natural Stone, DalTile® Countertops, Shaw Resilient Vinyl Flooring, Caress Carpet by Shaw, Tarkett Home Carpet, Tarkett Home Laminate Flooring, among others. Regardless of the brand you choose, Brian's Custom Flooring Inc is dedicated to getting the job done right.

High-end flooring is made with greater care, finer materials and/or a greater emphasis on design. Treat your home to a little luxury with our beautiful designer flooring brands, including: NAFCO Luxury Tile, Marazzi® USA Natural Stone, and other fine flooring.

Commercial Flooring


We provide specialized high-quality commercial floor covering services tailored to a wide range of commercial sectors. Our offerings include:
  • Residential or Builder
  • Educational or School
  • Food Sales
  • Government or GSA
  • Hospitality or Lodging
  • Institutional or Public
  • Medical or Healthcare
  • Multi Family or Housing
  • Office or Tenant
  • Religious Worship
  • Restaurants
  • Retail or Mercantile
  • Service Buildings
  • Warehouse or Storage

Our experienced team works closely with you to deliver flooring solutions that meet your industry's specific needs, style preferences, and regulatory requirements. From expert product selection to flawless installation, we provide a seamless, professional experience that enhances the look, durability, and performance of your space.

Fast and Easy Financing

Looking for budget-friendly financing for your next home related purchase? It's easy. If you have a large purchase to make, Brian's Custom Flooring Inc can assist you in finding financing solutions that can fit it into your budget. We have partnered with trusted financial institutions that can help you plan your purchases and manage your payments. Subject to credit approval. Minimum monthly payments required. See store for details.

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Financing Available

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Experience the Difference
Brian's Custom Flooring, Inc. has a great staff, including: in-house installers, designers, and experts who are willing to help you select the perfect flooring to meet your very specific lifestyle.
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Brands We Carry

Trusted Name, Proven Quality



Our selection of area rugs offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Kathy Ireland™ Rugs - Elmira NY
Kathy Ireland™ Rugs
Kathy Ireland's rugs are beautiful, durable, machine-crafted of plush 100% polypropylene in a Wilton woven construction inspired by her travels all over the world.
Ralph Lauren Carpet - Elmira NY
Ralph Lauren Carpet
Ralph Lauren Floorcoverings represent uncompromising quality and design excellence. The collection was developed in a licensing agreement with Karastan, the most respected name in carpeting and rugs.
Tommy Bahama Rugs - Elmira NY
Tommy Bahama Rugs
Tommy Bahama Area Rugs by Oriental Weavers showcase the essence of resort living with eclectic designs and casual style. These island-inspired Area Rugs promote a casual, comfortable lifestyle that will last for years to come with the quality standards that Oriental Weavers is known for.



We offer a vast selection of carpet consisting of various textures, colors, and styles. With so many options, you are sure to find the right carpet to solidify your home's interior and reflect your personal tastes.
Milliken Commercial Carpet - Elmira NY
Milliken Commercial Carpet
Explore how Milliken Modular Carpet enhances design, functionality, and sustainability for architects, interior designers, and facility managers with innovative solutions.
Philadelphia™ Commercial Carpet - Elmira NY
Philadelphia™ Commercial Carpet
Philadelphia Carpets is Shaw's oldest and broadest product line. Philadelphia offers a broad selection of carpets designed for today's busy lifestyles that are both beautiful and affordable.
Shaw Carpet - Elmira NY
Shaw Carpet
Like you, Shaw Floors is passionate about creating beautiful homes founded on innovative design and lasting function. We know that a beautiful room doesn’t happen by accident. Shaw offers more than 25,000 carpet styles and colors. That means your ultimate carpet choices will always reflect your own, unique vision.
Caress Carpet by Shaw - Elmira NY
Caress Carpet by Shaw
Caress is backed by Shaw Floors 20-year warranty with stairs included, offering lifetime stain & soil protection, including all pet stains. Caress has been reimagined to offer the best in style and design. All the softness you love...now in your carpet.
Mannington Commercial Carpet - Elmira NY
Mannington Commercial Carpet
Mannington commercial flooring has been recognized as a leader in product innovation, styling, and design, as well as in operational excellence and environmental stewardship. With industry-leading fiber systems and superior manufacturing, our vast array of carpet styles look better and last up to 75% longer than any other carpet in the marketplace.



Our selection of ceramic tile flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Olympia Tile - Elmira NY
Olympia Tile
Ceramic Tile, Porcelain Tile, Marble, Granite, Natural Stone and More!
Florida Tile - Elmira NY
Florida Tile
Florida Tile products are one of the greatest values in the industry. Our reputation is built on providing reasonably priced, design rich products to the tile market. Florida Tile products come directly from the earth. Because of this, we are particularly aware of our responsibility to help preserve the beauty and health of our planet and all its natural resources.
Marazzi® USA Tile  - Elmira NY
Marazzi® USA Tile
Marazzi USA plays a key role within the strong global presence of Marazzi Group by decisively meeting the tile needs of the North American market.Manufacture and sourcing of a vast array of products – porcelains, glazed ceramics, glass mosaics, metallics – brings a total tile package that addresses aesthetic and performance requirements of designers, architects and homeowners.
American Olean® Tile - Elmira NY
American Olean® Tile
Home is where the heart is, and American Olean is the trusted choice for residential projects. With countless, on-trend design options, the versatility and durability of American Olean tile make it easy to produce stylish, modern designs anywhere in your home.
Crossville Porcelain Tile - Elmira NY
Crossville Porcelain Tile
As the first tile manufacturer in Tennessee (est. 1986), Crossville is the leading American manufacturer of beautiful, sustainable solutions that advance the frontiers of tile design. From introducing the nation’s first large-format porcelain tiles, to becoming the first and only net consumer of tile waste materials (meaning we recycle even more than we produce), to developing cutting-edge performance innovations that turn mere surfaces into “breathing” living environments—we are committed to pioneering products and practices that change the way the world views tile.






DalTile® Countertops - Elmira NY
DalTile® Countertops
Our extensive selection includes every option, from the finest natural stone to enduring ONE Quartz to our award-winning Panoramic Porcelain.



The basic fibers that are used to manufacture carpets today are Nylon, Polyester, PTT, Polypropylene. Each has unique qualities and strengths. Your choice depends upon the characteristics that are most important to your home.
Shaw EverTouch Fiber - Elmira NY
Shaw EverTouch Fiber
This new generation of ultra-soft carpeting is gaining popularity across the country.



EasyHeat®  Warm Tiles - Elmira NY
EasyHeat® Warm Tiles
Warm Tiles has been designed to gently warm flooring materials such as marble, ceramic and porcelain tile, slate, granite and poured or dimensional stone, greatly enhancing your comfort level.



We are your source for flooring tools & installation supplies for carpet, tile & wood floors.
MAPEI Flooring Adhesives - Elmira NY
MAPEI Flooring Adhesives
Several decades ago a young businessman, Rodolfo Squinzi, set out to carve his niche in the building industry and founded MAPEI as a small family business in Milan, Italy.



Our selection of laminate flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Shaw Laminate Flooring - Elmira NY
Shaw Laminate Flooring
Shaw Laminate Flooring is naturally durable, making cleaning a breeze. Here, we’re going to give you the crash course on how to care for your Laminate flooring and keep it looking great for years. Our laminate flooring is approved for use over radiant heating systems. Coordinating moldings give your Shaw Laminate flooring a finish with flair. We have plenty of accessories to complete your unique look.
Mannington Charter Collection™ - Elmira NY
Mannington Charter Collection™
Mannington laminate offers the most realistic wood and tile looks. Our laminate flooring is one of the most durable and environmentally friendly floors you can buy. And Mannington laminate offers all that...and more. Made from over 70% recycled content, using low-VOC inks and adhesives, Mannington laminate is FloorScore certified, ensuring good indoor air quality for your home.
Quick•Step Laminate Flooring - Elmira NY
Quick•Step Laminate Flooring
Quick-Step flooring has earned the prestigious FloorScore certification for indoor air quality by passing the most stringent tests in the world. All Quick-Step products are officially FloorScore certified, giving families living on our flooring peace of mind that they are bringing a product into their home that meets strict indoor air quality standards.



Explore why Luxury Vinyl Flooring is the top choice for interior designers. Learn how it balances style, durability, and practicality to enhance any space.
Mannington Adura® Flooring - Elmira NY
Mannington Adura® Flooring
Adura is the next generation of luxury vinyl, and the fastest growing category in the flooring business. Why? Adura provides the look and elegance of wood, tile, or stone without the worry! Available in a variety of shapes, sizes, textures, and installation options, Adura delivers award-winning fashion to your home. With proprietary technology, Adura is engineered to look and feel like the real thing, easy to maintain, and is backed up by a limited lifetime residential/6 year light commercial warranty.
Burke Luxury Vinyl Flooring - Elmira NY
Burke Luxury Vinyl Flooring
BurkeMercer’s premium molded wall base, unsurpassed in quality and performance; the perfect choice for your next installation.



Natural stone has been popular for use on floors for centuries and for very good reason. Stone tile brings the colors and texture of nature to our homes and adds a quality and warmth to a room that's not possible with any other material.
Marazzi® USA Natural Stone - Elmira NY
Marazzi® USA Natural Stone
Make a bold style statement with natural stone tile. Its high-heat resistant quality, makes it ideal for kitchen backsplashes and fireplace accent walls. Available in a variety of unique colors and shades.



Find the perfect paint and stain in every color you can imagine, in the finish you need for every room or project. Explore how different colors and tones can create a calm, warm, or energetic ambiance.



Our assortment of paint effects, finishes, and sealers help you complete your craft and decor projects the right way. Create smooth, durable, non-yellowing finishes that help ensure your projects will last.



Our selection of vinyl sheet flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Tarkett Home Carpet - Elmira NY
Tarkett Home Carpet
Discover Tarkett Home Carpet, offering durable, stylish, and eco-friendly options for every home. With stain-resistant fibers, sustainable materials, and versatile designs, Tarkett enhances your home's comfort, aesthetics, and long-term value.
Mannington Resilient Vinyl Flooring - Elmira NY
Mannington Resilient Vinyl Flooring
Mannington Vinyl Floors prove that vinyl flooring can be both surprisingly fashionable and indisputably durable.
Johnsonite® Commerical Flooring - Elmira NY
Johnsonite® Commerical Flooring
Discover Johnsonite® Commercial Flooring's innovative solutions for architects, designers, and facility managers. Learn how their sustainable and versatile flooring enhances commercial spaces' aesthetics and functionality.
Tarkett Commercial VCT Tile - Elmira NY
Tarkett Commercial VCT Tile
Azrock Textile VCT boasts a contemporary textile modular visual with the traditional value and durability of vinyl composition tile.
IVC Vinyl Flooring - Elmira NY
IVC Vinyl Flooring
In the ultramodern factory IVC produces a full range of cushioned vinyl products in a very cost-effective way: from price-conscious promotion articles to high-quality products. From magnificent wood imitations to attractive and fashionable colour ranges.
Shaw Resilient Vinyl Flooring - Elmira NY
Shaw Resilient Vinyl Flooring
Resilient Flooring - Exceptionally durable and easy to clean.



Waterproof flooring mimics the look of natural products like wood or stone and provides a wide array of decors that can be installed most anywhere. It rigid core can be installed in traditionally wet areas like baths, kitchens, family, and dining areas.



Our selection of wood flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Shaw Hardwoods Flooring - Elmira NY
Shaw Hardwoods Flooring
Shaw Hardwood Flooring offers consumers the timeless tradition of hardwood flooring with a wide variety of species, colors, and sizes. Shaw hardwood flooring brings Beauty and Strength to Any Room. See our Collection of Wood Flooring Stains and Grains.
Somerset Hardwood Flooring - Elmira NY
Somerset Hardwood Flooring
Somerset Wood Products is one of the largest manufacturers of Appalachian lumber and flooring in the midwest. Our corporate headquarters is located in Somerset, KY. We have two supporting production facilities, also located in the Somerset area, with a staff of over 300 employees. We also employ a full time forester, to oversee responsible forestry management practices that exceed Best Management Practice standards.
Teragren Bamboo Flooring - Elmira NY
Teragren Bamboo Flooring
Teragren is a U.S.-based manufacturer of fine bamboo flooring, panels, veneer and parquet butcher block.
Mannington Hardwood Flooring - Elmira NY
Mannington Hardwood Flooring
ManningElegance engineered for superior performance. Engineered Hardwood flooring is real hardwood - the word “engineered” just refers to the way in which it’s made. And there are many benefits to choosing an engineered product over a solid product.
Mirage Hardwood Floors - Elmira NY
Mirage Hardwood Floors
Retailers and other industry professionals have rated Mirage 1st for quality 34 times in the last decade.
Lauzon Hardwood Flooring - Elmira NY
Lauzon Hardwood Flooring
For 30 years we have dedicated ourselves to marrying the artistry of finely crafted wood with the science of producing resilient, naturally comfortable and – equally important – comforting floors. We don’t cut corners. Because we know that for our customers, their homes are more than an investment, they are privileged spaces of repose, comfort and beauty. You wouldn’t skimp on the surfaces that carry you through life. You want them to be beautiful, practical and healthful. We are committed to meeting, even surpassing your expectations.
Bois BSL Hardwood - Elmira NY
Bois BSL Hardwood
Floors may be chosen from yellow birch, cherry, maple or oak and each floor will stand apart by the richness of its hue and impeccable quality.

Products We Carry

Quality Products, Exceptional Value
  • Adhesive Remover Chemicals
  • Adhesives
  • Aerosol Adhesives
  • Below-Grade Adhesives
  • Carpet Adhesives
  • Ceramic Tile Adhesives
  • Ceramic Tile Exterior
  • Cove Base Adhesives
  • Cushion-Back Carpet Adhesives
  • Double Glue Cushion Adhesives
  • Dry Adhesives
  • Epoxy Adhesives
  • Indoor/Outdoor Carpet Adhesives
  • Laminate Floor Adhesives
  • Linoleum Adhesives
  • Marble Tile Adhesives
  • Metal Floor Plate Adhesives
  • Multi-Purpose Adhesives
  • Pad Adhesives
  • Releasable (Pressure Sensitive)
  • Resilient Floors Adhesives
  • Rubber Flooring Adhesives
  • Seam Adhesives
  • Stair Tread & Nosing Adhesives
  • Tackless Strip Adhesives
  • Wood Adhesives
  • Decorative Molding
  • Glass Block
  • Accent Rugs
  • Animal Print / Wildlife Rugs
  • Area Rugs
  • Modern / Contemporary Rugs
  • Athletic Surfaces
  • Consultants
  • Estimating
  • Installation Services
  • Interior Design
  • Berber Carpet
  • Carpet Cove Base
  • Carpeting
  • Commercial Carpet
  • Commercial Cut Pile
  • Bathroom Tile
  • Borders/Medallions
  • Ceramic Tile
  • Custom Tiles
  • Decorative Tile
  • Floor Tile (glazed)
  • Floor Tile (unglazed)
  • Hard Surface Flooring
  • Kitchen Tile
  • Mexican Tile (Saltillo)
  • Mosaic Tile
  • Mosaic Tile (glass)
  • Mosaic Tile (glazed)
  • Mosaic Tile (unglazed)
  • Porcelain Tile Flooring
  • Spa / Pool Tile
  • Ceramic Tile Countertops
  • Laminate Countertops
  • Quartz Countertops
  • Bonded
  • Cushion/Padding
  • Double Glue
  • Tile Trims
  • Grouts (acid & alkali proof/resistant)
  • Grouts (sealers)
  • Mortars
  • Tile Setting Materials
  • Laminate Flooring
  • Laminate Flooring Planks
  • Laminate Flooring Tile
  • Luxury Vinyl Plank Flooring (LVP)
  • Luxury Vinyl Tile (LVT)
  • Agglomerate Stone Flooring
  • Granite Tile Flooring
  • Limestone Tile Flooring
  • Marble Tile Flooring
  • Mosaic Stone Flooring
  • Natural Stone Flooring
  • Slate Flooring
  • Floor Heating System
  • Slip Resistant Flooring
  • Specialty Floors
  • Self Leveling
  • Cove Base (rubber)
  • Cove Base (vinyl)
  • Resilient/Vinyl Flooring
  • Rubber Flooring
  • Vinyl Composition Tile (VCT)
  • Wall Tile (glazed)
  • Wall Tile (unglazed)
  • Acrylic Impregnated Wood Flooring
  • Antique Wood Flooring
  • Bamboo Flooring
  • Borders/Accents
  • Cork Flooring
  • Cork Plank Flooring
  • Cork Sheet Flooring
  • Cork Tile Flooring
  • Corners/Inlays
  • Crests/Medallions
  • Custom Wood Floors
  • Engineered Hardwood Flooring
  • Engineered Longstrip Flooring
  • Engineered Parquet Flooring
  • Engineered Plank Flooring
  • Exotic Hardwood Flooring
  • Hand Scraped Wood Floors
  • Hardwood Plank Flooring
  • Hardwood Strip Flooring
  • Parquet Flooring
  • Prefinished Engineered Parquet
  • Prefinished Engineered Plank
  • Prefinished Solid Parquet
  • Prefinished Solid Plank Flooring
  • Prefinished Strip Flooring
  • Random Width Plank Flooring
  • Solid Plank Flooring
  • Trims/Moldings
  • Unfinished Engineered Parquet
  • Unfinished Engineered Plank
  • Unfinished Solid Parquet
  • Unfinished Solid Plank
  • Unfinished Strip Flooring
  • Vinyl Bonded Wood Flooring
  • Wide Plank Flooring
  • Wood Decking
  • Wood Flooring
  • Wood Tile

Our Reviews

What Our Customers Are Saying About Us
Customer Reviews
FaceBook

4.50 Rating - 26 Reviews
Google

4.70 Rating - 14 Reviews
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