Searching for a trusted flooring store in Rhinelander with a proven track record? Premier Flooring has over 17 years of experience serving homeowners and businesses in Rhinelander, Wisconsin, and surrounding communities. Since 2008, we've built a reputation for reliable service, expert flooring advice, and quality installation. With nearly half of Oneida County companies closing within five years, our longevity shows we're here to stay-before, during, and after the sale.
Friendly Experts in Rhinelander
Whether you need a new area rugs or carpeting or ceramic/porcelain, our knowledgeable and friendly flooring experts are here to help you find the perfect floor for your lifestyle, home decor, and budget. We will consider the area to be decorated, the type of traffic (Kids? Pets?), lighting, colors, and other factors to create a stunning decor. Come and visit our Rhinelander showroom at 844 North Stevens Street to see, touch and feel the latest styles!
Great Selection
Premier Flooring has a wide selection of the highest quality products, including: area rugs, carpeting, ceramic/porcelain, cleaning/care, flooring accessories, installation materials, laminate flooring, lvt/lvp, natural stone floors, specialty floors, underlayment, vinyl/resilient, waterproof flooring, wood flooring, that can put the perfect finishing touch on any room. Conveniently located in Rhinelander, Premier Flooring has an experienced and knowledgeable staff who will help you through every stage of selecting the right product for your home or office. Some of the more popular brands we carry are: Marazzi® USA Natural Stone, LATICRETE® SpectraLOCK™, Roberts® Flooring Products, Kathy Ireland™ Rugs, Nuheat®, R2X Soil & Stain Repellent, among others. Regardless of the brand you choose, Premier Flooring is dedicated to getting the job done right.
High-end flooring is made with greater care, finer materials and/or a greater emphasis on design. Treat your home to a little luxury with our beautiful designer flooring brands, including: Karndean Waterproof Flooring, Marazzi® USA Natural Stone, and other fine flooring.
Fast and Easy Financing
Looking for budget-friendly financing for your next home related purchase? It's easy. If you have a large purchase to make, Premier Flooring can assist you in finding financing solutions that can fit it into your budget. We have partnered with trusted financial institutions that can help you plan your purchases and manage your payments. Subject to credit approval. Minimum monthly payments required. See store for details.
Brands We Carry
Trusted Name, Proven Quality
Our selection of area rugs offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
We offer a vast selection of carpet consisting of various textures, colors, and styles. With so many options, you are sure to find the right carpet to solidify your home's interior and reflect your personal tastes.
Shaw Carpet
Like you, Shaw Floors is passionate about creating beautiful homes founded on innovative design and lasting function. We know that a beautiful room doesn’t happen by accident. Shaw offers more than 25,000 carpet styles and colors. That means your ultimate carpet choices will always reflect your own, unique vision.
ShawMark Carpet
ShawMark is sold exclusively through wholesale distributors throughout the country who sell the line to retailers. ShawMark features the "Anything Goes!" line of carpets, a high-performance collection noted for enduring extraordinary "torture tests."
Shaw Contract Flooring
A part of Shaw Specified Commercial, Shaw Contract features broadloom products designed for evolving corporate environments.
Caress Carpet by Shaw
Caress is backed by Shaw Floors 20-year warranty with stairs included, offering lifetime stain & soil protection, including all pet stains. Caress has been reimagined to offer the best in style and design. All the softness you love...now in your carpet.
Mannington Commercial Carpet
Mannington commercial flooring has been recognized as a leader in product innovation, styling, and design, as well as in operational excellence and environmental stewardship. With industry-leading fiber systems and superior manufacturing, our vast array of carpet styles look better and last up to 75% longer than any other carpet in the marketplace.
Philadelphia™ Commercial Carpet
Philadelphia Carpets is Shaw's oldest and broadest product line. Philadelphia offers a broad selection of carpets designed for today's busy lifestyles that are both beautiful and affordable.
Our selection of ceramic tile flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Florida Tile
Florida Tile products are one of the greatest values in the industry. Our reputation is built on providing reasonably priced, design rich products to the tile market. Florida Tile products come directly from the earth. Because of this, we are particularly aware of our responsibility to help preserve the beauty and health of our planet and all its natural resources.
InterCeramic® USA Tile
Interceramic, a top manufacturer and distributor of ceramic tile and natural stone in North America was founded in 1979 by Oscar Almeida, his family and partners. Today, Oscar’s son, Victor Almeida is the chairman and the Chief Executive Officer operating all Interceramic business in Canada, United States, Mexico, Central America, and China. During the first two years of business, Internacional de Cerámica produced 13 million square feet of ceramic floor tile. Today, we are capable of producing 500 million square feet of ceramic floor and wall tile in our Mexican and U.S. operations.
LAUFEN Tile
Laufen offers quality floor, wall and decorative tile throughout the U.S. market. With its expansive ceramic tile offering, Laufen continues to bring together its heritage of beautiful styling with its reputation for quality craftsmanship.
Marazzi® USA Tile
Marazzi USA plays a key role within the strong global presence of Marazzi Group by decisively meeting the tile needs of the North American market.Manufacture and sourcing of a vast array of products – porcelains, glazed ceramics, glass mosaics, metallics – brings a total tile package that addresses aesthetic and performance requirements of designers, architects and homeowners.
Healthier Choice Carpet Cushion®
Our more environmentally friendly & functional mechanically frothed high density cushion products help create a more environmentally friendly indoor living environment.
The basic fibers that are used to manufacture carpets today are Nylon, Polyester, PTT, Polypropylene. Each has unique qualities and strengths. Your choice depends upon the characteristics that are most important to your home.
R2X Soil & Stain Repellent
Worried About Stains?Relax with R2X, Shaw's soil and stain resistance technology.
We are your source for flooring tools & installation supplies for carpet, tile & wood floors.
Custom Building Products
Whether you need products for tile and stone installation, floor preparation, tile and stone care or homeowner patching and repair, Custom Building Products has you covered.
Schlüter® Transitions
Schluter-Systems is committed to providing reliable ceramic and stone tile installation systems that not only solve problems but benefit the entire tile industry as well. As part of this commitment, we have invested considerable resources in testing our products to relevant industry standards. Such testing is performed both inhouse and by independent laboratories, including the Tile Council of North America (TCNA), the Terrazzo, Tile, and Marble Association of Canada (TTMAC), and the National Research Council in Ottawa, Canada.
MAPEI Grout
MAPEI offers the most complete line of products for surface preparation, ceramic tile & stone installation, floor covering installation, and products for concrete & masonry repair and construction.
LATICRETE®
Laticrete International is a world wide manufacturer and marketer of materials and methods for the installation of ceramic tile and stone.
MAPEI Flooring Adhesives
Several decades ago a young businessman, Rodolfo Squinzi, set out to carve his niche in the building industry and founded MAPEI as a small family business in Milan, Italy.
Ardex Surfaces
An ARDEX Designer Floor™ can beNo two tile jobs are the same. Depending on site conditions, the requirements vary significantly. ARDEX provides intelligent, cost-effective system solutions for every aspect of tiling. From adhesives to grouts for kitchen, bathroom and wellness areas, indoors and outdoors, for domestic and commercial projects. In addition to offering the customary high quality, all ARDEX system products are extremely easy to use and perfectly matched, allowing jobs to be handled simply and efficiently – step by step and with minimum effort.
LATICRETE® SpectraLOCK™
SpectraLOCK grout offers affordable value and lasting beauty. It is highly stain resistant with vibrant and consistent color- no shading or mottling. Won't fade, crack or powder out. Easy to maintain- always cleanable to original color.
Our selection of laminate flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Mannington Charter Collection™
Mannington laminate offers the most realistic wood and tile looks. Our laminate flooring is one of the most durable and environmentally friendly floors you can buy. And Mannington laminate offers all that...and more. Made from over 70% recycled content, using low-VOC inks and adhesives, Mannington laminate is FloorScore certified, ensuring good indoor air quality for your home.
Quick•Step Laminate Flooring
Quick-Step flooring has earned the prestigious FloorScore certification for indoor air quality by passing the most stringent tests in the world. All Quick-Step products are officially FloorScore certified, giving families living on our flooring peace of mind that they are bringing a product into their home that meets strict indoor air quality standards.
Explore why Luxury Vinyl Flooring is the top choice for interior designers. Learn how it balances style, durability, and practicality to enhance any space.
Congoleum® DuraCeramic
New DuraCeramic is warmer to the touch, more comfortable underfoot,
Natural stone has been popular for use on floors for centuries and for very good reason. Stone tile brings the colors and texture of nature to our homes and adds a quality and warmth to a room that's not possible with any other material.
There are four important factors to look for in high-traffic commercial installations: durability, ease of maintenance, appearance, and cost. Each factors comes with its own benefits and issues. Let us help you explore all the factors for your project!
Our selection of vinyl sheet flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Congoleum® Vinyl Flooring
For generations Congoleum flooring products have been an important part of America's homes.
Tarkett Commercial VCT Tile
Azrock Textile VCT boasts a contemporary textile modular visual with the traditional value and durability of vinyl composition tile.
Mannington Resilient Vinyl Flooring
Mannington Vinyl Floors prove that vinyl flooring can be both surprisingly fashionable and indisputably durable.
Roppe Rubber Flooring
Roppe Corporation has been in the flooring business since 1955. And, even though we’ve grown (we are the world’s largest rubber cove base manufacturer), our philosophy of business has not. It’s simple: We pledge to provide you, our customer, with the best in quality, service, and dependability, all the time, every time. With over 40 years of experience and commitment, we continue to supply the best.
Johnsonite® Commerical Flooring
Discover Johnsonite® Commercial Flooring's innovative solutions for architects, designers, and facility managers. Learn how their sustainable and versatile flooring enhances commercial spaces' aesthetics and functionality.
Waterproof flooring mimics the look of natural products like wood or stone and provides a wide array of decors that can be installed most anywhere. It rigid core can be installed in traditionally wet areas like baths, kitchens, family, and dining areas.
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Our selection of wood flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Mannington Hardwood Flooring
ManningElegance engineered for superior performance. Engineered Hardwood flooring is real hardwood - the word “engineered” just refers to the way in which it’s made. And there are many benefits to choosing an engineered product over a solid product.
Mercier Wood Flooring
With its unflagging commitment to excellence and drive for perfection, Mercier designs and manufactures hardwood floor products that continue its tradition of innovation.
Anderson-Tuftex Hardwood
Real wood floors made of Maple, Oak, Beech, Elm, and Pecan should be as familiar to you as the countless city streets that are named after these trees. Their rich natural colors and hand-crafted quality is what we have come to expect in our homes. Now, Anderson has taken wood flooring technology to a place it has never gone before—with Best-in-Class durability.