Welcome to Southland Wholesale Flooring

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Years of Service


Searching for a trusted flooring store in Kinston with a proven track record? Southland Wholesale Flooring has over 31 years of experience serving homeowners and businesses in Kinston, North Carolina, and surrounding communities. Since 1994, we've built a reputation for reliable service, expert flooring advice, and quality installation. With nearly half of Lenoir County companies closing within five years, our longevity shows we're here to stay-before, during, and after the sale.

Friendly Experts in Kinston


Whether you need a new area rugs or carpeting or ceramic/porcelain or cleaning/care, our knowledgeable and friendly flooring experts are here to help you find the perfect floor for your lifestyle, home decor, and budget. We will consider the area to be decorated, the type of traffic (Kids? Pets?), lighting, colors, and other factors to create a stunning decor. Come and visit our Kinston showroom at 201 East New Bern Road to see, touch and feel the latest styles!

Wholesale Flooring Outlet Store


Southland Wholesale Flooring's outlet store in Kinston, NC is the premier stop for home owners, remodelers, and those doing DIY projects. No matter where you are, this place may be worth the drive! A huge selection of flooring brand names, outstanding customer service, and deep discounts make finding the right flooring for your lifestyle enjoyable from start to finish.

Great Selection


Southland Wholesale Flooring has a wide selection of the highest quality products, including: area rugs, carpeting, ceramic/porcelain, cleaning/care, flooring accessories, laminate flooring, lvt/lvp, natural stone floors, sealers/finishes, vinyl/resilient, waterproof flooring, wood flooring, that can put the perfect finishing touch on any room. Conveniently located in Kinston, Southland Wholesale Flooring has an experienced and knowledgeable staff who will help you through every stage of selecting the right product for your home or office.

Quality Brands


Click Here to learn more about the quality brands that Southland Wholesale Flooring has to offer. Some of the more popular brands we carry are: Marazzi® USA Natural Stone, Philadelphia™ Commercial Resilient, Mohawk SmartStrand Carpet, Zoroufy Stair Rods, Central Oriental Rugs, Karastan® Contract Carpet, among others. Regardless of the brand you choose, Southland Wholesale Flooring is dedicated to getting the job done right.

High-end flooring is made with greater care, finer materials and/or a greater emphasis on design. Treat your home to a little luxury with our beautiful designer flooring brands, including: Karndean Waterproof Flooring, Karastan® Carpet, Bigelow® Carpet, and other fine flooring.

Commercial Flooring


We provide specialized high-quality commercial floor covering services tailored to a wide range of commercial sectors. Our offerings include:
  • Residential or Builder
  • Educational or School
  • Medical or Healthcare
  • Multi Family or Housing
  • Office or Tenant
  • Religious Worship
  • Restaurants
  • Retail or Mercantile
  • Service Buildings
  • Warehouse or Storage

Our experienced team works closely with you to deliver flooring solutions that meet your industry's specific needs, style preferences, and regulatory requirements. From expert product selection to flawless installation, we provide a seamless, professional experience that enhances the look, durability, and performance of your space.

Fast and Easy Financing

Looking for budget-friendly financing for your next home related purchase? It's easy. If you have a large purchase to make, Southland Wholesale Flooring can assist you in finding financing solutions that can fit it into your budget. We have partnered with trusted financial institutions that can help you plan your purchases and manage your payments. Subject to credit approval. Minimum monthly payments required. See store for details.

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Brands We Carry

Trusted Name, Proven Quality



Our selection of area rugs offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Oriental Weavers Rugs - Kinston NC
Oriental Weavers provides a wide array of products ranging from area rugs in all sizes to wall to wall carpets for domestic use to custom made orders for the hospitality industry.Design and colour variety give us the capability to keep up with the latest fashion trends world wide and thus remain the number one rug and carpet manufacturer in an ever growing industry.
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Orian Rugs - Kinston NC
Orian has been producing beautiful, affordable rugs from its Anderson, South Carolina facility since 1979. Original designs, coupled with a wide range of styles and colors, up to 8 per rug, make Orian rugs an excellent choice for any consumer lifestyle and decor need.
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Milliken Rugs - Kinston NC
Milliken Area Rugs offer architects, interior designers, and facility managers sustainable, high-performance solutions that enhance both the aesthetic appeal and functionality of spaces. Designed with cutting-edge technologies, these rugs contribute to eco-friendly, stylish interiors.
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Kathy Ireland™ Rugs - Kinston NC
Kathy Ireland's rugs are beautiful, durable, machine-crafted of plush 100% polypropylene in a Wilton woven construction inspired by her travels all over the world.
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Surya Rugs - Kinston NC
With their innovative designs, rich textures and relentless attention to detail, Surya exceeds the highest standards of quality, color, design, and construction. Today they are one of India's leading producers of fine hand-knotted, hand-tufted and flat-woven rugs.
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Central Oriental Rugs - Kinston NC
Central Rug & Decor delivers today’s most on-trend home fashion colors and designs, at surprisingly affordable price points. We manufacture and travel the world to find the best factories that produce outstanding quality rugs to correspond with today's fashion trends.
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We offer a vast selection of carpet consisting of various textures, colors, and styles. With so many options, you are sure to find the right carpet to solidify your home's interior and reflect your personal tastes.
Milliken Commercial Carpet - Kinston NC
Explore how Milliken Modular Carpet enhances design, functionality, and sustainability for architects, interior designers, and facility managers with innovative solutions.
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Karastan® Carpet - Kinston NC
Karastan carpets are known for artistry, innovation and craftsmanship. Our sophisticated carpet styles range from traditional to contemporary looks and work great in today’s home, home office or business environment. Selecting the right carpet is hard work. At Karastan, we can make your choice a little easier.
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Kraus Carpet - Kinston NC
The Kraus Group is one of the largest integrated carpet and flooring manufacturers and distributors in North America with facilities throughout Canada and the USA. Established in 1959, the Group has grown from a sole manufacturing facility to a multinational distributor servicing approximately 10,000 customers in both the residential and commercial flooring markets.
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Mohawk Carpet - Kinston NC
More than anything, carpet manufacturers like Mohawk have your specific lifestyle in mind. That's why we innovated the softest, most family-friendly and pet-friendly carpets ever. Our carpet stands up to high-traffic wear and resists life's spills and stains like never before. With so many colors and textures to choose from, there's no reason to put off buying new carpet. With Mohawk, you're sure to find carpeting that suits both your lifestyle and your budget.
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Mannington Commercial Carpet - Kinston NC
Mannington commercial flooring has been recognized as a leader in product innovation, styling, and design, as well as in operational excellence and environmental stewardship. With industry-leading fiber systems and superior manufacturing, our vast array of carpet styles look better and last up to 75% longer than any other carpet in the marketplace.
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Caress Carpet by Shaw - Kinston NC
Caress is backed by Shaw Floors 20-year warranty with stairs included, offering lifetime stain & soil protection, including all pet stains. Caress has been reimagined to offer the best in style and design. All the softness you love...now in your carpet.
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Southwind® Carpets - Kinston NC
Southwind has maintained a sole focus on producing high quality, affordable broadloom carpeting, providing a complete range of residential and Main Street commercial carpets.
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Anderson-Tuftex Carpet - Kinston NC
We craft products designed with the ideals of our customers in mind and then match them to their perfect home. We sell craftsmanship and timeless design principles. We sell simplicity and quality, purpose, refinement and comfort. We sell natural beauty that doesn’t fade.
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Bigelow® Carpet - Kinston NC
One of America’s premier carpet brands, Bigelow® STAINMASTER® offers the assurance of Bigelow's long-standing reputation for quality and STAINMASTER’s trusted stain-protection technology. Together, this carpet provides you with the best possible choices for your home.
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Mohawk Commercial Flooring - Kinston NC
Believe in Better. It’s Mohawk Commercial Flooring's commitment and relationship to our customers. Our entire company is designed to support you at every step of your journey. Learn more about Mohawk Group. Karastan, Durkan, Mohawk
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Wools of New Zealand - Kinston NC
At Wools of New Zealand, we celebrate that natural quality, and strive to deliver it to you in the fine carpets and rugs made from our native wool. That is our pledge to you.The Wools of New Zealand brand identifies products which are rich in New Zealand wool and that meet strict performance criteria. On certified products you will always see these symbols together so you know you have found quality combined with full transparency and integrity.
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Mohawk Floorscapes® - Kinston NC
If you’re looking for excellent selection, quality, and finance options when it comes to your carpeting, you’ll find it all at a Mohawk ColorCenter Select store. ColorCenter Select retailers offer comprehensive and premiere selection of Mohawk carpeting. We work hard to make sure your carpeting fits your lifestyle and your budget. A Mohawk Floorscapes® store is a locally owned store.
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Aladdin Commercial Carpet - Kinston NC
Aladdin Commercial offers comprehensive flooring solutions that are created specifically for commercial interiors featuring beautifully designed broadloom and carpet tile products, superior performance and exceptional service.
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Karastan® Contract Carpet - Kinston NC
Browse through our collection of styles and get to know the new Karastan Contract. Experience the sophisticated designs, richly textured patterns, and beautiful colors of our woven carpets. From executive boardrooms to premier retail environments, Karastan Contract styles will add character to any setting. Click on any of the style names below for a better view of our carpets, and use your imagination to picture one in the space you are designing.
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Our selection of ceramic tile flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Happy Floors Tile - Kinston NC
At the heart of luxury living are your floors. They are the foundation from which you build a top-notch kitchen or spa-like master bath. Even in your vision for an outdoor lounge, flooring is one of your first considerations. To create a sophisticated look, you’ll want to choose tile flooring.
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Daltile® Tile - Kinston NC
Daltile is the country's leading manufacturer and distributor of ceramic, porcelain tile & natural stone. Built on a tradition of outstanding design, quality, and service, we set the standard for the entire industry. For over 70 years and counting, we answer the question WHY TILE? with trustworthy tile for floor, wall, and countertop that is proudly made in the USA.
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LAUFEN Tile - Kinston NC
Laufen offers quality floor, wall and decorative tile throughout the U.S. market. With its expansive ceramic tile offering, Laufen continues to bring together its heritage of beautiful styling with its reputation for quality craftsmanship.
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Marazzi® USA Tile  - Kinston NC
Marazzi USA plays a key role within the strong global presence of Marazzi Group by decisively meeting the tile needs of the North American market.Manufacture and sourcing of a vast array of products – porcelains, glazed ceramics, glass mosaics, metallics – brings a total tile package that addresses aesthetic and performance requirements of designers, architects and homeowners.
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The basic fibers that are used to manufacture carpets today are Nylon, Polyester, PTT, Polypropylene. Each has unique qualities and strengths. Your choice depends upon the characteristics that are most important to your home.
Mohawk SmartStrand Carpet - Kinston NC
There’s good reason why Mohawk has been a trusted name in carpets for over a century; good reason why, today, we are the leading flooring producer and distributor worldwide. In a word, innovator.
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Zoroufy Stair Rods - Kinston NC
A family business established in 1970, began manufacturing and importing decorative metal products in 1984. We specialize in stair rods, wall hangers and related accessories for home products industries.
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Our selection of laminate flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Swiss Krono - Kinston NC
The SWISS KRONO GROUP has its origins in a company founded in Menznau, Switzerland, in 1966.
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Mannington Charter Collection™ - Kinston NC
Mannington laminate offers the most realistic wood and tile looks. Our laminate flooring is one of the most durable and environmentally friendly floors you can buy. And Mannington laminate offers all that...and more. Made from over 70% recycled content, using low-VOC inks and adhesives, Mannington laminate is FloorScore certified, ensuring good indoor air quality for your home.
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Mohawk RevWood Laminate  - Kinston NC
Mohawk Laminate Flooring is designed for today's lifestyles. Beautiful Decorator Patterns; Installs Anywhere in the Home, Extremely Tough - the CrystalShield™ Finish is a rugged performer.
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Kraus Laminate Floors - Kinston NC
We are proud that, through the efforts of our employees, Kraus' main carpet and fiber manufacturing facilities in Waterloo, Ontario have developed a quality manufacturing system dedicated to continual process improvement.
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Quick•Step Laminate Flooring - Kinston NC
Quick-Step flooring has earned the prestigious FloorScore certification for indoor air quality by passing the most stringent tests in the world. All Quick-Step products are officially FloorScore certified, giving families living on our flooring peace of mind that they are bringing a product into their home that meets strict indoor air quality standards.
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Tarkett Home Laminate Flooring - Kinston NC
Tarkett laminate flooring let you beautify your home with the best of all worlds; choose from the warm, natural look of North American hardwoods or the handcrafted look of ceramics, all with the easy maintenance of a tough finish.
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Artisan Laminate Floors  - Kinston NC
At Artisan Floors we’re passionate about providing our customers with premium-grade, design-conscious flooring at guaranteed low prices. Our beautiful and unique products enhance the health, style and longevity of your space.
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Explore why Luxury Vinyl Flooring is the top choice for interior designers. Learn how it balances style, durability, and practicality to enhance any space.
Mannington Adura® Flooring - Kinston NC
Adura is the next generation of luxury vinyl, and the fastest growing category in the flooring business. Why? Adura provides the look and elegance of wood, tile, or stone without the worry! Available in a variety of shapes, sizes, textures, and installation options, Adura delivers award-winning fashion to your home. With proprietary technology, Adura is engineered to look and feel like the real thing, easy to maintain, and is backed up by a limited lifetime residential/6 year light commercial warranty.
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Aladdin Commercial Hard Surface - Kinston NC
rom innovative design trends in LVT and resilient sheet products, Aladdin Commercial leads the industry as the preferred choice for commercial hard surface flooring. Is your project on a tight timeline? Our Quick Ship program delivers flooring in 10 business days or less.
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Marquis Luxury Vinyl - Kinston NC
Best Buy Flooring, a division of Marquis Industries, began operations in 1997 selling carpet closeouts and vinyl specials to stocking dealers across the country. Over the years Best Buy grew quickly by providing value floor covering products to our dealers.
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Natural stone has been popular for use on floors for centuries and for very good reason. Stone tile brings the colors and texture of nature to our homes and adds a quality and warmth to a room that's not possible with any other material.
Marazzi® USA Natural Stone - Kinston NC
Make a bold style statement with natural stone tile. Its high-heat resistant quality, makes it ideal for kitchen backsplashes and fireplace accent walls. Available in a variety of unique colors and shades.
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Our assortment of paint effects, finishes, and sealers help you complete your craft and decor projects the right way. Create smooth, durable, non-yellowing finishes that help ensure your projects will last.



Our selection of vinyl sheet flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Beauflor® Vinyl Flooring - Kinston NC
Beauflor, a member of the B.I.G. Group, Europe’s largest floorcovering manufacturing Group, has become one of the leading manufacturers of cushion vinyl flooring.
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Johnsonite® Commerical Flooring - Kinston NC
Discover Johnsonite® Commercial Flooring's innovative solutions for architects, designers, and facility managers. Learn how their sustainable and versatile flooring enhances commercial spaces' aesthetics and functionality.
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Tarkett Home Carpet - Kinston NC
Discover Tarkett Home Carpet, offering durable, stylish, and eco-friendly options for every home. With stain-resistant fibers, sustainable materials, and versatile designs, Tarkett enhances your home's comfort, aesthetics, and long-term value.
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Philadelphia™ Commercial Resilient - Kinston NC
Philadelphia Commercial Resilient offers high performance design and delivers maximum comfort, strength and stability.Waterproof and durable, resilient is an easy choice to suit virtually every commercial flooring installation and design preference.
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Waterproof flooring mimics the look of natural products like wood or stone and provides a wide array of decors that can be installed most anywhere. It rigid core can be installed in traditionally wet areas like baths, kitchens, family, and dining areas.
NAFCO Rigid Core  - Kinston NC
ProGen is a lead ahead- a flooring product with next generation center-to-surface engineering designed to perform radically better under the rigors of daily wear. It holds up beautifully against water, temperature change and sunlight, resisting buckling, denting and warping.
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Our selection of wood flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Kraus Hardwood Floors - Kinston NC
Kraus started to spread its wings into global economy in 1980's with a dedicated sales team for the expanding overseas market. Consistent attention has developed a strong customer base in over 35 countries.
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Wellmade Bamboo Floors - Kinston NC
Whether its eco-friendly bamboo and cork, or trend-setting exotic and domestic engineered floors, Wellmade® brings you the ultimate collection of species, color options, and surface treatments.
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Mannington Hardwood Flooring - Kinston NC
ManningElegance engineered for superior performance. Engineered Hardwood flooring is real hardwood - the word “engineered” just refers to the way in which it’s made. And there are many benefits to choosing an engineered product over a solid product.
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Somerset Hardwood Flooring - Kinston NC
Somerset Wood Products is one of the largest manufacturers of Appalachian lumber and flooring in the midwest. Our corporate headquarters is located in Somerset, KY. We have two supporting production facilities, also located in the Somerset area, with a staff of over 300 employees. We also employ a full time forester, to oversee responsible forestry management practices that exceed Best Management Practice standards.
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WECork Flooring - Kinston NC
Representing the fifth generation in the cork industry, WE Cork offers the highest level of experience and quality in natural cork flooring, sound control under hardsurface flooring, crack isolation under tile, expansion joints, bulletin board cork, anti-vibration cork, insulation cork, Decoy block cork, and wall covering.
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Hartco® Wood Flooring - Kinston NC
Hartco Quality Wood Flooring, among the top flooring brands in the world, has a reputation among commercial designers for design freedom. Hartco's range and flexibility also satisfies a yearning for a highly personal, custom style in the home. Hartco patterns and contrasts help define interiors, from traditional to the avant-garde.
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Mohawk Hardwood Flooring - Kinston NC
Mohawk Hardwood Floors offers handcrafted beauty and exceptional quality by using the finest hardwoods and the exclusive CrystalShield™ finish. Available as Solid Wood Floors or Engineered Wood Floors.
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Mullican® Hardwood Flooring - Kinston NC
Since its founding in 1985, Mullican Flooring has dedicated itself to creating the highest-quality hardwood flooring in the world. The company’s founders knew the combination of precision milling, advanced kiln-drying techniques and the most demanding inspectors available would result in products that would be unmatched by its competitors.
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Artisan Hardwood Floors  - Kinston NC
Artisan Floors is a privately held, self-funded organization driven by innovative ideas and superior customer service. It is our mission to deliver to you stylish, cost-effective products designed to inspire.
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Products We Carry

Quality Products, Exceptional Value
  • Adhesives
  • Ceramic Tile Adhesives
  • Releasable (Pressure Sensitive)
  • Accent Rugs
  • Animal Print / Wildlife Rugs
  • Area Rugs
  • Bath Rugs
  • Botanicals / Florals Rugs
  • Coir Rugs
  • Custom Rugs
  • Indoor-Outdoor Rugs
  • Kitchen Rugs
  • Lodge Rugs
  • Machine Made Rugs
  • Modern / Contemporary Rugs
  • Motifs / Novelty Rugs
  • Persian Rugs
  • Round Rugs
  • Rug Runners
  • Southwestern Rugs
  • Throw / Scatter Rugs
  • Traditional Rugs
  • Transitional Rugs
  • Gym/Fitness Center
  • Business Services
  • Liquidation/Specials
  • Berber Carpet
  • Carpeting
  • Children/Juvenile Carpet
  • Commercial (Tufted)
  • Commercial (Woven) Carpet
  • Commercial Carpet
  • Commercial Cut Pile
  • Commercial Cut Pile (Pattern)
  • Commercial Cut Pile (Texture)
  • Commercial Cut/Uncut
  • Commercial Cut/Uncut (Pattern)
  • Commercial Cut/Uncut (Texture)
  • Commercial Loop Pile
  • Commercial Loop Pile (Pattern)
  • Commercial Loop Pile (Texture)
  • Commercial Printed Carpet
  • Cushion Back Carpeting
  • Custom Carpet
  • Indoor/Outdoor Carpet
  • Modular Carpet Tile
  • Needlepunch Carpets
  • Patterned Carpet
  • Recycled Carpet
  • Saxony (Plush) Carpet
  • Saxony (textured) Carpeting
  • Sculptured/Cut & Loop Carpet
  • Shag Carpet
  • Spike Resistant Carpet
  • Synthetic Turf
  • Velvet (woven) Carpeting
  • Bathroom Tile
  • Borders/Medallions
  • Ceramic Tile
  • Custom Tiles
  • Decorative Tile
  • Floor Tile (glazed)
  • Floor Tile (unglazed)
  • Hard Surface Flooring
  • Kitchen Tile
  • Mosaic Tile
  • Mosaic Tile (glass)
  • Porcelain Tile Flooring
  • Ceramic Tile Countertops
  • Quartz Countertops
  • Bonded
  • Cushion/Padding
  • Cleaning Equipment (carpet)
  • Anti Microbials
  • Resilient Accessories
  • Stair Rods
  • Stair Treads/Nosing (metal)
  • Stair Treads/Nosing (rubber)
  • Stair Treads/Nosing (vinyl)
  • Wood Accessories
  • Laminate Flooring
  • Laminate Flooring Planks
  • Laminate Flooring Tile
  • Luxury Vinyl Plank Flooring (LVP)
  • Luxury Vinyl Tile (LVT)
  • Industrial Mats
  • Mats/Runners
  • Glass Tile
  • Underlayment
  • Cushioned Vinyl Flooring
  • Linoleum Flooring
  • Resilient/Vinyl Flooring
  • Sheet Vinyl Flooring
  • Wall Tile (glazed)
  • Wall Tile (unglazed)
  • Distressed Wood Flooring
  • Engineered Hardwood Flooring
  • Engineered Plank Flooring
  • Exotic Hardwood Flooring
  • Hand Scraped Wood Floors
  • Parquet Flooring
  • Parquet Flooring
  • Prefinished Engineered Plank
  • Prefinished Solid Plank Flooring
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