Searching for a trusted flooring store in Madison with a proven track record? Wisconsin Flooring has over 27 years of experience serving homeowners and businesses in Madison, Wisconsin, and surrounding communities. Since 1998, we've built a reputation for reliable service, expert flooring advice, and quality installation. With nearly half of Dane County companies closing within five years, our longevity shows we're here to stay-before, during, and after the sale.
Friendly Experts in Madison
Whether you need a new area rugs or carpeting or ceramic/porcelain or countertop/surfaces, our knowledgeable and friendly flooring experts are here to help you find the perfect floor for your lifestyle, home decor, and budget. We will consider the area to be decorated, the type of traffic (Kids? Pets?), lighting, colors, and other factors to create a stunning decor. Come and visit our Madison showroom at Design Mart of Wisconsin to see, touch and feel the latest styles!
Great Selection
Wisconsin Flooring has a wide selection of the highest quality products, including: area rugs, carpeting, ceramic/porcelain, countertop/surfaces, installation materials, laminate flooring, lvt/lvp, natural stone floors, underlayment, vinyl/resilient, waterproof flooring, wood flooring, that can put the perfect finishing touch on any room. Conveniently located in Madison, Wisconsin Flooring has an experienced and knowledgeable staff who will help you through every stage of selecting the right product for your home or office. Some of the more popular brands we carry are: DalTile® Countertops, Marazzi® USA Natural Stone, Home Foundations, Scotchgard™ Fabric Protector, Karastan® Contract Carpet, Ralph Lauren Carpet, among others. Regardless of the brand you choose, Wisconsin Flooring is dedicated to getting the job done right.
High-end flooring is made with greater care, finer materials and/or a greater emphasis on design. Treat your home to a little luxury with our beautiful designer flooring brands, including: Masland Carpet, Durkan Commercial Carpet, Karastan® Contract Carpet, and other fine flooring.
Fast and Easy Financing
Looking for budget-friendly financing for your next home related purchase? It's easy. If you have a large purchase to make, Wisconsin Flooring can assist you in finding financing solutions that can fit it into your budget. We have partnered with trusted financial institutions that can help you plan your purchases and manage your payments. Subject to credit approval. Minimum monthly payments required. See store for details.
Our selection of area rugs offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
We offer a vast selection of carpet consisting of various textures, colors, and styles. With so many options, you are sure to find the right carpet to solidify your home's interior and reflect your personal tastes.
Masland Carpet
Masland Carpets and Rugs was founded in Pennsylvania in 1866 and still today boasts of its heritage as the leading carpet manufacturer in the United States. Since 1866, Masland has insisted that its carpets and rugs maintain the highest quality. The tradition of manufacturing quality products has been practiced for over 140 years and continues to be practiced today.
Queen Carpet
Queen Carpets has been transforming homes for more than thirty years.
Patcraft Commercial Carpet
Patcraft is recognized throughout the carpet industry as aleader in innovative design with a tradtion of integrity and superior service for more than 50 years. We design flooring for the human experience. Creating spaces for people with purpose, imagination + intention. Transforming space for positive impact.
Shaw Contract Flooring
A part of Shaw Specified Commercial, Shaw Contract features broadloom products designed for evolving corporate environments.
Mannington Commercial Carpet
Mannington commercial flooring has been recognized as a leader in product innovation, styling, and design, as well as in operational excellence and environmental stewardship. With industry-leading fiber systems and superior manufacturing, our vast array of carpet styles look better and last up to 75% longer than any other carpet in the marketplace.
Anderson-Tuftex Carpet
We craft products designed with the ideals of our customers in mind and then match them to their perfect home. We sell craftsmanship and timeless design principles. We sell simplicity and quality, purpose, refinement and comfort. We sell natural beauty that doesn’t fade.
Mohawk Commercial Flooring
Believe in Better. It’s Mohawk Commercial Flooring's commitment and relationship to our customers. Our entire company is designed to support you at every step of your journey. Learn more about Mohawk Group. Karastan, Durkan, Mohawk
Philadelphia™ Commercial Carpet
Philadelphia Carpets is Shaw's oldest and broadest product line. Philadelphia offers a broad selection of carpets designed for today's busy lifestyles that are both beautiful and affordable.
Durkan Commercial Carpet
Durkan, Mohawk Group's hospitality brand, delivers a wide range of flooring solutions for the hospitality environment. Durkan's custom flooring designs marry cutting-edge styles with the flexibility to fully capture your vision.
Karastan® Contract Carpet
Browse through our collection of styles and get to know the new Karastan Contract. Experience the sophisticated designs, richly textured patterns, and beautiful colors of our woven carpets. From executive boardrooms to premier retail environments, Karastan Contract styles will add character to any setting. Click on any of the style names below for a better view of our carpets, and use your imagination to picture one in the space you are designing.
Home Foundations
Home Foundations, marketed to the new home market, includes products especially suited for builders and new homeowners.
Our selection of ceramic tile flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Daltile® Tile
Daltile is the country's leading manufacturer and distributor of ceramic, porcelain tile & natural stone. Built on a tradition of outstanding design, quality, and service, we set the standard for the entire industry. For over 70 years and counting, we answer the question WHY TILE? with trustworthy tile for floor, wall, and countertop that is proudly made in the USA.
Marazzi® USA Tile
Marazzi USA plays a key role within the strong global presence of Marazzi Group by decisively meeting the tile needs of the North American market.Manufacture and sourcing of a vast array of products – porcelains, glazed ceramics, glass mosaics, metallics – brings a total tile package that addresses aesthetic and performance requirements of designers, architects and homeowners.
American Olean® Tile
Home is where the heart is, and American Olean is the trusted choice for residential projects. With countless, on-trend design options, the versatility and durability of American Olean tile make it easy to produce stylish, modern designs anywhere in your home.
Jasba Mosaic Tile
The imaginativeness and exclusiveness of the Jasba mosaic and tile collection are due to our creative designers who are guided by inspiration from all over the world.
Crossville Porcelain Tile
As the first tile manufacturer in Tennessee (est. 1986), Crossville is the leading American manufacturer of beautiful, sustainable solutions that advance the frontiers of tile design. From introducing the nation’s first large-format porcelain tiles, to becoming the first and only net consumer of tile waste materials (meaning we recycle even more than we produce), to developing cutting-edge performance innovations that turn mere surfaces into “breathing” living environments—we are committed to pioneering products and practices that change the way the world views tile.
InterCeramic® USA Tile
Interceramic, a top manufacturer and distributor of ceramic tile and natural stone in North America was founded in 1979 by Oscar Almeida, his family and partners. Today, Oscar’s son, Victor Almeida is the chairman and the Chief Executive Officer operating all Interceramic business in Canada, United States, Mexico, Central America, and China. During the first two years of business, Internacional de Cerámica produced 13 million square feet of ceramic floor tile. Today, we are capable of producing 500 million square feet of ceramic floor and wall tile in our Mexican and U.S. operations.
Florida Tile
Florida Tile products are one of the greatest values in the industry. Our reputation is built on providing reasonably priced, design rich products to the tile market. Florida Tile products come directly from the earth. Because of this, we are particularly aware of our responsibility to help preserve the beauty and health of our planet and all its natural resources.
Seneca Tiles
Seneca Tiles Inc., manufacturerand importer of distinctive ceramic tiles, invites you to experience our exciting collection of ceramic tile, available exclusively through leading distributors in North America
LAUFEN Tile
Laufen offers quality floor, wall and decorative tile throughout the U.S. market. With its expansive ceramic tile offering, Laufen continues to bring together its heritage of beautiful styling with its reputation for quality craftsmanship.
The basic fibers that are used to manufacture carpets today are Nylon, Polyester, PTT, Polypropylene. Each has unique qualities and strengths. Your choice depends upon the characteristics that are most important to your home.
Scotchgard™ Fabric Protector
Scotchgard(TM) protector, applied at the mill and bonded onto the individual carpet fibers, will protect against staining and soiling, and help keep your carpet looking newer longer.
We are your source for flooring tools & installation supplies for carpet, tile & wood floors.
Our selection of laminate flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Pergo® Laminate Flooring
Pergo invented laminate floors to add durability and beauty to any room. Tough and hardwearing, they are perfect for playing with the kids, rolling around with the dog, or dancing to a great beat. Our laminate floors are all super durable and ready for whatever life throws at them. In extreme cases where you need some serious extra protection, you might want to consider our Pro floors.
Mannington Charter Collection™
Mannington laminate offers the most realistic wood and tile looks. Our laminate flooring is one of the most durable and environmentally friendly floors you can buy. And Mannington laminate offers all that...and more. Made from over 70% recycled content, using low-VOC inks and adhesives, Mannington laminate is FloorScore certified, ensuring good indoor air quality for your home.
Explore why Luxury Vinyl Flooring is the top choice for interior designers. Learn how it balances style, durability, and practicality to enhance any space.
Natural stone has been popular for use on floors for centuries and for very good reason. Stone tile brings the colors and texture of nature to our homes and adds a quality and warmth to a room that's not possible with any other material.
Our selection of vinyl sheet flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Mannington Resilient Vinyl Flooring
Mannington Vinyl Floors prove that vinyl flooring can be both surprisingly fashionable and indisputably durable.
Waterproof flooring mimics the look of natural products like wood or stone and provides a wide array of decors that can be installed most anywhere. It rigid core can be installed in traditionally wet areas like baths, kitchens, family, and dining areas.
Our selection of wood flooring offers the perfect combination of beauty, maintenance and durability. With hundreds of unique colors and patterns, you are sure to find the perfect look to coordinate with your decor.
Zickgraf Hardwood Flooring
Zickgraf invested years of research and development to create a finish system that assures the floor you install today will still look like new tomorrow. At the heart of this comprehensive multi-step finish system is the Diamondized wear-layer. This unique formulation creates a state-of-the-art wear-layer that provides lasting durability against traffic, wear, soil and stains. applications.