The Flood brand has served the Paint Industry for more than 160 years. Established in Cleveland, Ohio in 1841 as a paint contracting firm, The Flood Company quickly achieved a reputation for outstanding quality and craftsmanship. Back then, services included lettering canal barges for $2.50 a boat, decorating buggies for $11, or a wagon for half that much.
The business later expanded into hardwood finishing, exterior, and interior 
house and commercial architectural painting. For the next 87 years, the company 
was responsible for the painting and custom wood finishing on many historical 
homes, churches, and commercial buildings in the city of Cleveland, Ohio.
In 1934, under the leadership of Earl D. Flood, the company expanded into 
manufacturing and distribution with the introduction of Penetrol®, a high 
solids, durable paint oil used alone as a protective coating for wood and metal 
or as a paint additive, to assure smooth and easy application of oil based 
paints and varnishes. So outstanding was its performance that today, Penetrol 
has a worldwide reputation for quality and performance among painting 
contractors and marine and industrial firms.
Over the years, The Flood Company continued to find other exciting applications 
for the revolutionary properties of Penetrol. In fact, the penetrating 
technology behind it is responsible for most of Flood's top-selling products 
today, like CWF-UV Clear Wood Finish, and one of the longest-lasting stains on 
the market, Flood's Solid Color Deck & Siding Stain. It's this superior 
penetrating performance that's made Flood products the choice of both 
professional painters, do it yourselfers and exterior wood care contractors for 
years.
Today, The Flood Company maintains its long-standing commitment to create 
innovative products that address challenging problems and help consumers 
beautify their homes. The company continues to develop new and easy-to-use 
products, like Restora™, that make home improvement projects simple and 
rewarding.
Currently managed by the fifth generation of the Flood family, the tremendous 
growth experienced over the past several years is largely due to the success of 
its exterior wood finishes, CWF and CWF-UV, as well as Dekswood Cleaner. New 
product development and research at The Flood Company, including the company’s 
latest product Restora, continues to spur profitable growth.
The company's corporate headquarters and manufacturing facilities are located in 
Hudson, Ohio. International distribution is served by plants in Australia and 
France, with products actively marketed throughout Europe, Canada, Latin 
America, Israel and Australia.
The Flood Company continues to provide solutions for both pros and DIYers, 
building on the groundbreaking work of their forefathers to create products that 
deliver great results under the most challenging conditions.